2007 Event Programme
Pre-Conference Workshop: 28 November
2pm-6pm Business models for WiMAX Operators
Caroline Gabriel, Lead Analyst, Rethink Research
In this pre-conference workshop, Caroline Gabriel, one of the leading global authorities on WiMAX, provides an in-depth examination of the key inputs for a successful mobile WiMAX business case.
This hands-on, full day workshop session leverages Rethink’s extensive research resources - including detailed case studies, and analysis of the economics of the mobile WiMAX platform – to help you build an informed, realistic and successful business model.
Part 1: The Market and Opportunity
Caroline will cover the need-to-know context for any mobile WiMAX initiative, including:
- Key market drivers: The need for a new network
- The move to personal broadband, quad play and mobile internet
- The economics of WiMAX, compared to alternatives (DSL, FTTH, HSPA, LTE, WiFi)
- WiMAX: Standalone or integrated with other networks?
- Consumer trends – ARPU, applications
Discussion: How does the mobile internet make profit, and is WiMAX the best vehicle?
Part 2: Building your business case
Attendees break into groups for interactive, hands-on sessions exploring real life case studies and drawing parallels to their own situations.
- The WiMAX operator landscape in 2007-2010: Reviewing geographical trends and business models
- Case studies: Group analysis of three detailed case studies. What can we learn from these to apply to our own situation?
- Identifying the key parameters for your own business model
Conference Day One: 29 November
Chairman: Ken Ashworth, Editorial Director, WiMAX day
08.30 Exclusive breakfast briefing sponsored by NEC
09.30 Keynote: Xohm: Leading the Mobile Internet Revolution
Christopher Weasler
Vice President, Global Development
Sprint Nextel Corportaion
Christopher Weasler is Sprint's Vice President of Global Development. In this role, Chri leads the team that is responsible for Sprint's global technology advocay efforts (for WiMAX, CDMA, and iDEN), the international extension of Sprint's push-to talk leadership, and Sprint's international and domestic roaming partnerships and operations.
Chris joined Nextel in 2002 as Director of wireless data services for Nextel's West Region where he was responsible for the planning, development and execution of the data services revenue plan for the western U.S. Chris also managed Nextel's marketing efforts for the western U.S., leading the team responsible for channel programs, sponsorship activation, and media planning. Prior to his current role, Chris was the Vice President of Solutions Consulting, where he and his team had national responsibility for leading solutions sales and support for Sprint's business channels to drive wireless datat solution revenue.
Prior to Sprint-Nextel, Chris held a series of senior strategic and operational roles with Palm and OmniSky. As a member of Palm's marketing team, he helped launch and drive the demand for Palm's orginal PDA's and the first wireless PDA. He began his career as a consultant and has worked for both KMPG and Accenture. Chris earned his MBA from Dartmouth and has a B.S in Business from Marquette University.
10.00Keynote:Wireless 2.0: The next wave
Jim Madsen, EVP, NextWave
Jim Madsen is Chief Business Development Officer for NextWave Wireless and NextWave Broadband, a global leader in mobile broadband services and technology, with considerable spectrum assets in Germany, Switzerland, Canada, Austria, Slovakia and Croatia, and the USA (footprint of 248M people). Prior to NextWave Jim held executive management positions at NextWave Telecom which he co-founded in 1995 and sold to Verizon in 2005. Prior to NextWave, he led Qualcomm’s CDMA business. He has a S.B from M.I.T. and a M.B.A. from Stanford.
10.30Break
11.00 The disruptive potential of WiMAX: New models, new markets and new entrants
Panellists:
Jim Madsen, EVP, NextWave
Christopher Weasler, VP Global Advocacy for Sprint Nextel
Tim Burke, VP, Liberty Global
12.00 View from the market: Timing is everything
Rod Hall, Head of Communications Technology Research, JP Morgan
- Mobile WiMAX value creation: Opportunities and threats
- How to sell the market on providing funding for WiMAX
- Does WiMAX change the investing picture for either telcos or equipment vendors
- What’s a realistic timeframe for mobile WiMAX infrastructure & device availability?
- How fast is the market for mobile WiMAX likely to grow?
12.30 Plenary: Mobile WiMAX and cable’s quad play
Tim Burke, VP Strategic Technology, Liberty Global
Liberty Global is the largest Cable Television Company outside of the United States, operating broadband networks in 17 countries worldwide including UPC, Cablecom and Telenet in Europe, Austar and J Com in Asia Pac, and VTR and Liberty Cablevision in the Americas. Liberty Global's operations also include significant media and programming businesses such as Chellomedia in Europe. They also own WiMAX licenses in Australia (98 MHz in the 2.3 GHz band) and Chile (65 MHZ in the 3.5 GHz band), where they are trialling and deploying WiMAX respectively. They have further WiMAX spectrum assets in Austria, Switzerland and Romania. Prior to Liberty Global Tim held executive management positions at Level 3, Qwest, Nextel and Verizon
1.00 Lunch
Operator business models2.00 Global deployments and business models Robert Syputa, Senior Analyst , Maravedis - The global operator landscape: Who’s doing what, in which market segments, and how many subscribers do they have? - Review of different business models in key markets - ARPU trends: Which services are selling, and to whom and for how much? - Service Revenue: How much money can you make as a WiMAX Operator? - Vendor trends? Which vendor’s equipment has been deployed most worldwide to date, and why? |
Regional MarketsThe UK market opportunity: Capitalising on the 4 sins of cellular Gerard MacNamee, CTO, UK Broadband - Identifying the niche for a successful WiMAX business model in the UK - The 4 sins of cellular: Sites, Subsidies, Spectrum and SAC - Does spectrum need to be consistent for mobile WiMAX, how much do you need, and what are the economies of scale? - Spectrum performance variations in the 2.1-3.5 MHz range: Comparative data from recent field experiments |
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2.30 Making WiMAX pay today Eric Hamilton, CTO, Unwired Australia, Learn how the second largest wireless broadband service provider in the world have acquired 70,000 customers and are trending towards EBITDA positive just 3 years since launch. - Optimizing a WiMAX business: Improving key capex and opex metrics - Applications of portable WiMAX services: What works and how much will customers pay? - Migration from portable to fully mobile: The evolving business plan - Adding value: Communications over IP and Location Based Content |
Driving ARPU in Europe Marcin Marszalek, Business Development Director, WiMAX Telecom AG - Crunching the numbers – key inputs for your business model - Tactics to drive incremental ARPU growth – smart service bundles - Cross border expansion – challenges of replicating a model across different territories - Maximising the return on your license investment - Future revenue streams and pricing models: Will advertising-funded access become a reality? |
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3.00 Differentiating against DSL: New revenue models Peter Jerry Sørensen, CEO, Clearwire Denmark - Taking on the DSL incumbents: How to win customers and influence people - Moving away from high speed/low cost: Alternative business models - The Danske Telecom model: Identifying key strategic parameters to build your proposition - Migrating customers from nomadic to mobile WiMAX services - Tactics to manage network costs: How to scale in line with customer demand, and how to optimise base station utilisation |
Mobile WiMAX in Chile Eduardo Duran Nardecchia, Director Innovation, Entel (Chile) -Deploying WiMAX in Chile: an emerging market opportunity -Developing the right business model through innovation -Analysis of the key market by segment -Understanding the role of mobile WiMAX in developing countries -Next steps: for WiMAX-e for portable and mobile services
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3.30 Mobile WiMAX and GSM for the triple play Joe Muscat, CTO, Vodafone Malta - Drivers for trialling WiMAX technology in a GSM environment - WiMAX vs HSPA and other access technologies – and how well might they interoperate - How to leverage the existing GSM assets: Infrastructure/colocation and wireless expertise - The business case:
- Roadmap to 802.16e and full mobility: Getting the timing right |
Growth Models in Emerging vs Mature WiMAX markets: Panel Discussion: Robert Syputa, Co-founder, Maravedis Gerard MacNamee, CTO, UK Broadband - Eduardo Duran Nardecchia, Director Innovation, Entel (Chile) Where are the key markets for WiMAX? Hear discussion about developing growth across both emerging and mature markets. Understand how they hope to leverage mobile WiMAX in the future -The global competitive landscape -Emerging WiMAX markets Differentiators and global parallels -Spectrum avaliability: Who owns which licenses, what's still up for grabs and what can be done with the different frequencies? - Operator business plans -Gaining growth in mature markets -Where are the key opportunities: mature vs emerging economies |
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4.00 Break |
Spectrum |
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4.30 The Greenfield opportunity: MENA Telecom Peter Elliot, Management Group, PA Consulting - How disruptive might a greenfield entrant be on established telecoms markets? - MENA Telecom: Building a mobile WiMAX operator from scratch - The license bid: Balancing the business model - Practical experiences with vendor selection and deploying 802.16e today - Fresh ideas and all new go-to-market strategies |
Spectrum: What’s it worth? Dan Locke, Senior Analyst, Pyramid Research - Which countries are expected to release WiMAX spectrum in the near future? - What should you pay for a WiMAX licence? - Trends in spectrum costs to date: Benchmark analysis from 1000+ licenses awarded in more than 20 markets around the world - Indicators of WiMAX spectrum pricing – in 17 countries – GDP, mobile penetration, broadband penetration etc - The value of WiMAX spectrum today – and the impact of secondary spectrum markets on existing values |
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5.00 Pricing mobile WiMAX: Where’s the sweet spot? Richard Swinford, Strategist, Arthur D Little 3G stalled in Europe because operators overestimated the amount customers were willing to pay for mobile data. This session explores recent trends in mobile data pricing and the implications for realistic pricing models for mobile WiMAX services in Europe, including: - Quantifying the total mobile data revenue opportunity in Europe - Mobile data and fixed broadband today - Pricing structures and absolute price trends - Target customers and user needs – what premiums can be achieved for mobility, interoperability and open access? - What can customers be expected to pay? Learning from the early mistakes of 3G - Pricing as a new entrant – what’s the sweet spot for mobile WiMAX in Europe? |
Spectrum policy roundtable Panellists Graham MacDonald, Head of Government Affairs, Intel, EMEA Isolde Goggin, Former Chairperson, ComReg - Implications of the ‘IMT 2000’ technologies decision - Can spectrum usefully be allocated in a technology neutral way? - Is open access necessary to unleash the true power of the internet on mobile networks? - How much spectrum do you need for mobile WiMAX? - Open auctions versus strict qualification criteria: Different approaches around the world and the implications - Spectrum sharing – is this a viable option?
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5.30 – Close of Conference Day One & drinks reception hosted by NEC
Conference Day Two: 30 November 2007
Chairman: Dr. Alan Carr, Management Group, PA Cambridge Technology Centre
09.30 Plenary: It’s a 4G World
Scott Wickware, Vice President Carrier Networks, Nortel
- Hyperconnected devices and new communications revenues
- Applications and services that will drive the personal broadband revolution
- Are we ready? Nortel's equipment roadmap
10.00 Panel: Building the 802.16e ecosystem: When and how?
Chairman: Alan Carr, Management Group, PA Cambridge Technology Centre
Panellists:
Scott Wickware, Vice President Carrier Networks, Nortel
Andy McKinnon, President WiMAX Europe, Motorola Networks
Tim Sagar, Director of Business Development, Western Europe, Airspan Networks
- What will it take to make WiMAX and mass market technology and low cost option for operators?
- Update on Mobile WiMAX technology roadmaps, certification and testing
- Is the technology ready for a commercial deployment?
- What problems are being experienced – and what are the potential solutions?
- Progress with interoperability between CPEs and base stations
- Devices: From the Ultra Mobile PC to dual mode mobile phones – what’s the likely timing?
10.15 Plenary: The race to mobile broadband: Why Max?
Jeff Belk, SVP Strategy and market development, Qualcomm
- The race is on – but what are we fighting for?
- Relative developments of WiMAX, EV-DO and HSDPA
- Mobile Broadband in emerging markets
- Devices – the key market enabler
- Mobile broadband services and applications
10.45 Break
11.15 Panel: 802.16e from the field
Panellists
Valentina Riviora, Project Manager, Telecom Italia
Denis Seek Kwai Yin, GM Access Technologies, Maxis Telecommunications
Gerard MacNamee, CTO, UK Broadband
Our panellists share their experiences trialling 802.16e including:
- Calculating the initial capex and cost per bit for WiMAX systems – key considerations
- Mobile WiMAX speeds and feeds
- The rest of the network: Strength and cost of the 802.16e security model
- Provisioning for customer care in a WiMAX world
- How does the cost mix change with transmission options and self help customer care
- Suitability for VoIP, TV and Mobile Internet – what can be done now and what’s needed
12.00 Mobile WiMAX: Wave 2 and beyond
Nicolas Demassieux, Director Global Wireless Broadband Research, Motorola
- Future applications, features and services for mobile WiMAX
- The different needs of different markets and social groups
- 802.16m capabilities, state of development and roadmap
- Evolution of the standard - beyond 802.16m
- Evolution of the technology – beyond smart antennas
12.30 Connecting the Playstation Generation
Matt Jeffery, Platform Development Manager, Sony Computer Entertainment Europe
- Making wireless networking meaningful for mass market consumers
- Connected entertainment: Linking up PlayStation devices and consumers
- Wireless network connectivity and the PSP portable entertainment console
- How can communications and entertainment work together for a consumer device?
- The future vision for connected in-home and mobile devices and services
1:00 Lunch
Content and Apps2.00 Revenues from rich media content Antony Abell, Chairman, LastMile Communications - Is content is the ‘killer app’ for mobile WiMAX services? - New revenue streams and service opportunities for targeted rich media content delivery - Owned content vs partnerships with content/entertainment players? - How big is the content revenue opportunity? |
Technology and Trials2.00 Panel: Roaming for WiMAX Introduction from: Rodolphe Savouré, Technical Director, Trustive Panellists: - Ken Ashworth, Director, WiSOA - Andy McKinnon, President WiMAX Europe, Motorola - Alan Dekok, Chief Scientist, Quconnect - What is needed to make global roaming a reality for WiMAX? - Technical, political and business considerations for WiMAX roaming - Advances in device capabilities for roaming, and harmonisation of multiple spectrums - The operator business case: Estimating the ‘missing ARPU’ from roaming traffic - How you can structure global roaming agreements today |
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2.30 Bringing personal broadband to the mass market Jeanine Van Der Vlist, CEO, WorldMAX - A proposition to challenge 3G and fixed broadband service providers: Data, voice and video on the go - Go to market strategy: Which market segments, packages, bundles and pricing? - Winning customers: Our vision for lifestyle services and how to market them - Roadmap for devices: From PC cards through to PDAs, dual mode handsets and more… - Results of 802.16e trials in Amsterdam: Suitability for VoIP, TV and Mobile Internet – what can be done now and what’s needed? |
2.30 How to drive the next generation of WiMAX services Alan Dekok, Chief Scientist, Quiconnect - The global roaming architecture - Assessing the impact of Wifi/WiMAX roaming on traditional GSM networks - What are the challenges in securing uninterupted service provisioning? - Investigating the possibilities once seamless connectivity has been achieved and the pro/cons of the various models including case studies of current projects |
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3.00 GeneralSession – Panel Untethered entertainment: Content and mobile WiMAX Chair: Ken Ashworth, Director, WiSOA Panellists: Jeanine Van Der Vlist, CEO, WorldMax Mirko Mensink, Director Corporate Development, Zesko Holding N.V. Monty Munford – Business Development Director - Player Content and services for WiMAX will grow to $5 billion by 2011. - What happens to content markets when you combine the power of mobility with truly broadband access at accessible prices? - Next generation consumer entertainment: Personal broadband applications from music and TV through to gaming and location based services - Operator/content provider partnerships and alternative deal structures - Pricing and advertising models to enable exponential growth - Can content/advertising revenues finance the access, and is there a revenue model for operators in an open-access environment? |
3.00 Mobile WiMAX and HSDPA Denis Seek Kwai Yin, GM Access, Maxis Telecommunications (Malaysia) - The Malaysian market for mobile WiMAX: What is the service opportunity? - Why deploy mobile wiMAX when you have HSDPA? - Integrating mobile WiMAX into the cellular offering - Results of 802.16e trials:
- HSDPA and 802.16e: Practical comparison and complementary uses |
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3.30 Break |
3.30 Break |
PLENARY
4.00 The Integrated value Chain: WiMAX as a level for global growth
Philippe Breuils, VP Marketing, Bolloré telecom (France)
- Bolloré telecom's contribution in the integrated value chain: the WiMAX lever for a global player
- Voice 2.0, the new paradigm
- Mobile WiMAX seen as a web enabler: where new services are a stickyness factor
- New opportunities to build a dense eco-system
4.25 Mobile internet 2.0
Ajit Jaokar, Founder, Future Text,
- How to drive innovation in services and applications
- The operator business model for unleashing the power of the internet on mobile phones
- The latest in mobile search, LBS and gaming
- Web based phone applications and social networking
- Next generation devices for the mobile internet – interfaces optimised for internet experiences - what's on the horizon?
4.50 Roads to ‘4G’: Mobile WiMAX, HSPA/LTE and beyond
Chair: Richard Swinford, Arthur D Little
Panellists:
Joseph Muscat, CTO, Vodafone Malta
Juerg Ruprecht, WiMAX Expert, Swisscom
Nicolas Demassieux, Director Global Wireless Broadband Research, Motorola
- Are there inherent cost advantages with mobile WiMAX over 3G?
- Different solutions to different challenges: When to use mobile WiMAX, HSDPA and other access technologies
- Architectural difference
5.15 Closing plenary: 4G and the future of communications markets: Outlook 2017
Frank Thomsen, Senior Consultant, Future Matters
- Exploring the 8 mega trends in technology, communication, business and society
- Building scenarios for ms, and approaches to integrating 3GPP and WiMAX, WiFi and WiMAX
- How will new services offerings evolve linking WiMAX, 3G, Wi-Fi, VoIP and improved devices, systems and software?
- Indoor: what are the most attractive solutions:Picocell/Femtocell/WiMAX/LTE?
obile business and private communication in 2017
- How will advertising and marketing change in the future?
- What kind of services will be seen on broadband mobile communication?
- What are the effects on European Society?
5.40pm Close
