Conference Day 1

Keynote Address - The World is Ready for WiMAX

• WiMAX enables a revolutionary mobile Internet experience and is uniquely positioned to bring the Internet to new users, new places and in new ways
• The value of standardization and the role standards and standards bodies play in the adoption of WiMAX worldwide
• The worldwide WiMAX ecosystem is ready as more commercial networks deploy

David Perlmutter, Executive Vice President, General Manager, Mobility Group, Intel Corportation

Case study: How to achieve the maximum ROI on a WiMAX investment

• Mobile WiMAX business models and positioning strategies in developed markets
• Is there a market for a WiMAX “double play” (fixed + mobile WiMAX)?
• What are the investment drivers and conditions needed for successful deployment
• Operator trials and roll-out strategies. Latest operator experiences of recent 802.16e trials and launches
• Managing customer behaviour and abusive users in a mature WiMAX access Network

Jesper Hart-Hansen, COO - VP Business Development, Danske Telecom

Panel Discussion: Carving a niche through innovation - consultant, investor and operator perspectives on short and long-term market potential and successful business models for mobile WiMAX

• Latest forecasts for market size and value – for whom is mobile WiMAX the natural migration path?
• What are the investment drivers and conditions needed for successful deployment?
• How can mobile WiMAX entrants differentiate themselves from incumbent operators? Strategies around brand, innovation, technology differences…
• What new services will evolve to drive demand for mobile WiMAX – what services is it uniquely suited to provide?
• How should mobile WiMAX operators position themselves with the current availability of CPEs?
• Key risks and threats for mobile WiMax
• What is the likelihood of vendor consolidation?

Panellists include:
Richard Swinford, Strategist, Arthur D Little
Torsten Thiele, Head of Telecoms, Project & Infrastructure Finance, Capital Markets, Investec Bank (UK) Limited
Peter Bladin, Founding Director, Technology Center, Grameen Foundation
Patrick Suter, Director Marketing Communications, Trivon AG

Ensuring User Quality of Experience with WiMAX Networks

While the new WiMAX standards include Quality of Service aspects on the air interface, no end-to-end QoS mechanisms have been developed. As a result, the subscriber experience can be negatively affected by the core network, even with the highest priority settings on the radio link.
Only by expanding Policy Decision concept (as defined by ETSI TISPAN RACS and by 3GPP PCRF) to WiMAX networks can user Quality of Experienced be assured. In this presentation, Juniper Networks will explain how Policy Decision model should be applied to WiMAX and integrated with wireline, 3G, and 4G models to achieve real end-to-end network resource control and optimization.

Leonid Burakovsky, Director, Mobile and Convergence Solution Marketing, Juniper Networks EMEA

WiMAX - The New Paradigm – To What Extent Does it Require a New Approach to Deployment?

Paul Jeffrey, Director of Network Business Team, Samsung Electronics Co Ltd