Conference Day 1

08:00		Registration
08:50		Opening Remarks From the Chair Peter Jerry Sørensen, CEO, Danske Telecom Business Models for Mobile WiMAX
09:00		Keynote Address - The World is Ready for WiMAX WiMAX enables a revolutionary mobile Internet experience and is uniquely positioned to bring the Internet to new users, new places and in new ways The value of standardization and the role standards and standards bodies play in the adoption of WiMAX worldwide The worldwide WiMAX ecosystem is ready as more commercial networks deploy David Perlmutter, Executive Vice President, General Manager, Mobility Group, Intel Corportation
09:30		Keynote Case Study:WiMAX - The Reality Summarizing more than 3 years operational experience Operating fixed and mobile WiMAX in different markets 802.16e technology status Business case and deployment model for WiMAX Impact on business and operational support systems Marketing and sales strategies Peter Ziegelwanger, Managing Director & CTO, WiMAX Telecom GmbH (Austria)
10:00		Keynote Case Study: Rolling of 2.3Ghz WiMAX in SE Asia – Opportunities & Challenges Journey of P1 rolling out WiMAX The strategy The opportunity & challenges Micheal Lai, CEO, Packet One Networks (Malaysia)
10:30		Can WiMAX Replicate the GSM Revolution in Developing Markets and Bring Broadband to the 75% of the Global Population Who Are Not Part of the World Wide Part of the Web? GSM challenged all of our pre-conceptions about telephony, it broke the link between GDP per capita and teledensity Is there an underlying demand in developing markets for broadband internet? Is there a need for mobile WiMAX services outside business users? Is WiMAX the right technology to deliver these services at the required cost? Will PC penetration and cheap mobile WiMAX devices inhibit broadband growth? Is pre-pay broadband the panacea that it was to mobile voice growth? Martin Harriman, Director of Commercial and Business Development, Augere
11:00		Break
11:30		Presentations and Panel Discussion – Mobile WiMAX Business Models and Positioning Strategies for African, Middle East and Asian Markets Panellists include: Peter Bladin, Founding Director, Technology Center, Grameen Foundation Khédija Ghariani, Secretary General, AICTO (The Arab Organization of Information Technology and Communication)
12:15		Panel Discussion: Carving a niche through innovation - consultant, investor and operator perspectives on short and long-term market potential and successful business models for mobile WiMAX Latest forecasts for market size and value – for whom is mobile WiMAX the natural migration path? What are the investment drivers and conditions needed for successful deployment? How can mobile WiMAX entrants differentiate themselves from incumbent operators? Strategies around brand, innovation, technology differences… What new services will evolve to drive demand for mobile WiMAX – what services is it uniquely suited to provide? How should mobile WiMAX operators position themselves with the current availability of CPEs? Key risks and threats for mobile WiMax What is the likelihood of vendor consolidation? Panellists include: Richard Swinford, Strategist, Arthur D Little Torsten Thiele, Head of Telecoms, Project & Infrastructure Finance, Capital Markets, Investec Bank (UK) Limited Michael Lai, CEO, Packet One Networks (Malaysia)
13:00		Lunch

		Stream A – Technical Solutions Chairperson: Dr Zoran Dobrosavljevic, Senior Consultant Engineer, Roke Manor Research Ltd

Stream A: Technical Solutions

14:00 Ensuring User Quality of Experience with WiMAX Networks

While the new WiMAX standards include Quality of Service aspects on the air interface, no end-to-end QoS mechanisms have been developed. As a result, the subscriber experience can be negatively affected by the core network, even with the highest priority settings on the radio link.
Only by expanding Policy Decision concept (as defined by ETSI TISPAN RACS and by 3GPP PCRF) to WiMAX networks can user Quality of Experienced be assured. In this presentation, Juniper Networks will explain how Policy Decision model should be applied to WiMAX and integrated with wireline, 3G, and 4G models to achieve real end-to-end network resource control and optimization.

Leonid Burakovsky, Director, Mobile and Convergence Solution Marketing, Juniper Networks EMEA

14:30 Case Study:Enhancement of Indoor Coverage in High-Rise Buildings Using Femtocells

* Why indoor solutions are needed for good coverage inside high-rise buildings
* Different alternatives available
* Benefits and practical challenges of using femtocells for indoor coverage enhancement
* Key learning that are relevant to mobile WiMAX deployment

Denis Seek Kwai Yin, General Manager, Access Technologies, Maxis Telecom (Malaysia)

15:30 WiMAX - The New Paradigm – To What Extent Does it Require a New Approach to Deployment?

17:50 - Closing Remarks

18:00 Close of day one

Stream B: Operator trials and roll-out strategies

Latest Operator Experiences of Recent 802.16e Trials and Launches. From Plans to Implementation – What Were the Lessons Learned and How did Design Performance Match Up to Delivery?

A series of case studies which will cover:
* financing strategies
* cost structures – capex / opex - cost per MHz pop
* maximising ROI from WiMAX deployment
* subscriber numbers to make the business case
* market entry strategy / value proposition / tariff structures
* compelling services - content, usability and application suite requirements for corporate users and consumers
* CPE and device strategies – for developing and developed regions
* take-up rates / customer reactions / churn management
* competitor responses
* operational requirements – human resources, organisational structure, back office
* working with manufacturers to resolve problems in deployment

14:00 Case Study

Jeffrey M. Thompson

14:30 Case Study - How to Achieve the Maximum ROI on a WiMAX Investment

* Mobile WiMAX business models and positioning strategies in developed markets
* Is there a market for a WiMAX “double play” (fixed + mobile WiMAX)?
* What are the investment drivers and conditions needed for successful deployment
* Operator trials and roll-out strategies. Latest operator experiences of recent 802.16e trials and launches
* Managing customer behaviour and abusive users in a mature WiMAX access Network

Jesper Hart-Hansen

15:00 Case Study

Khaled Rifai

15:30 Break

16:00 Case Study- Virgin in Russia - Matching WiMax to a Global Brand in a Developing Country

Bob Fonow

16:30 Case study - Nexcom Bulgaria: Migration From Fixed (802.16d) to Mobile (802.16e) WiMAX Network

Emil Nikolov

17:00 Case Study - Integrating WiMAX With the Existing Network: Synergies and the Delivery of a Competitive Offer

Strategic framework: Business and regulatory environment
Mobile WiMAX (802.16 e) business analysis
Profile of services/market segments to maximize return
Impact of technology variables and existing assets on TCO

Dr. Jorge Rodrigues, WiMAX Program Manager, Portugal Telecom

17:30 Panel Discussion - Spectrum Policy & Availability

* Overview on a region by region basis of the license procedures, prices paid and progress on roll-out plans where licenses have been issued
* Potential uptake of mobile WiMAX by winners of recent and planned 2.6 and 3.5GHz auctions in 2008-2010

17:50 - Closing Remarks

18:00 Close of day one